The WedPro journal.
Long-form essays on the real mechanics of running a modern wedding business — strategy, pricing, sales and the systems behind them. Written by Katie Lyth.
How to test TikTok for your wedding business in 30 days
You can test if TikTok actually drives wedding bookings in 30 days by posting three specific types of low-lift videos. Stop overthinking the…
Should I automate my wedding enquiry emails?
Automation in a wedding business should handle the logistics of scheduling and data entry while leaving the emotional connection to you. If …
Why a Podcast is the Best Long-Form Marketing Move for Weddings
Launching a podcast allows wedding suppliers to build deep authority and trust with couples before the first enquiry even lands. It is the m…
Why Instagram is Killing Your Wedding Business Growth
Relying on Instagram as your primary marketing strategy is a high-risk gamble that leads to burn out and inconsistent bookings. You need a d…
Why your Flodesk welcome sequence is boring couples to tears
A successful Flodesk welcome sequence must move couples from curious to committed by solving their immediate planning friction rather than j…
How to stop drowning in admin as your wedding bookings grow
To stop drowning in admin, you must transition from manual tasks to automated workflows using a CRM like Dubsado or Studio Ninja. Most weddi…
Why Instagram is not a discovery tool for wedding businesses
Instagram in the wedding industry functions primarily as a referral and validation tool rather than a discovery engine for new leads. You mu…
Why your six figure wedding business is only paying you £30k
High turnover in a wedding business often hides a lack of real profit due to bloated overheads and poor pricing. You need to focus on your n…
Why your wedding business isn't making profit (and how to fix it)
Most wedding suppliers lose profit because they fail to account for hidden costs like travel time, admin, and post-production software. To f…
