The WedPro journal.
Long-form essays on the real mechanics of running a modern wedding business — strategy, pricing, sales and the systems behind them. Written by Katie Lyth.
Stop treating your Flodesk list like a digital junk mail folder
Turning Flodesk subscribers into wedding bookings requires moving away from the generic monthly newsletter and towards a strategic sales seq…
How to convert your newsletter list into booked wedding dates
Turning newsletter subscribers into wedding bookings requires moving away from generic monthly updates and towards a highly specific, conver…
Stop wasting your time on coffee dates that never lead to wedding bookings
Turning coffee dates into referrals requires moving beyond the polite small talk that plagues the wedding industry. To get results, you must…
Scaling Your Wedding Business Will Kill Your Profit Unless You Stop Trying to Be Personal
Most wedding pros believe manual touches prove they care about their clients. In reality, manual admin is the specific ceiling preventing yo…
Stop Wasting Hours on TikTok: A 30-Day Sanity-First Test
TikTok only works for wedding suppliers if you stop treating it like a full-time content job and start using it as a high-speed search engin…
Why you are being ignored by wedding venues and how to actually get on the list
Sending a generic PDF of your prices to a venue coordinator is the quickest way to end up in the bin. Here is how to actually build a relati…
Why the pursuit of recommended supplier lists is actually killing your lead quality
Most wedding pros treat venue outreach like a job application, but this submissive approach is precisely why you are getting ignored. Learn …
How to get more wedding enquiries (without paying for ads)
To get more wedding enquiries, fix three things in this order: who you're for (positioning), where they actually look (search-led platforms …
Wedding business pricing strategy: how to price so the numbers actually work
Wedding business pricing should start from the business you want, not the prices your competitors post. Work backwards: target income, susta…
