The WedPro journal.
Long-form essays on the real mechanics of running a modern wedding business — strategy, pricing, sales and the systems behind them. Written by Katie Lyth.
Why your Flodesk newsletter isn't booking you any weddings
Email marketing for wedding suppliers fails because most businesses treat their list like a digital scrapbook rather than a sales tool. You …
Why Flodesk is the Secret Weapon Wedding Suppliers Ignore
Email marketing remains the highest-converting sales channel for wedding suppliers because it bypasses social media algorithms to reach coup…
Why Wedding Enquiries Go Quiet, and What to Do When They Do
Wedding enquiries go quiet far more often than they should, usually because the next reply is made up on the spot. Here's why couples ghost,…
Stop Copying Your Competitors: How to Build Profitable Pricing
Wedding pricing should be based on your individual business costs and yearly capacity rather than what the photographer down the road charge…
SEO for Wedding Businesses: How to Get Found by More Couples in 2026
Most wedding suppliers don't have a demand problem — they have a visibility problem. Here's what SEO actually means for a wedding business i…
Why Flodesk is the secret weapon your wedding business ignores
Email marketing is the only platform where you own your audience data and can bypass the unpredictable Instagram algorithm. Using Flodesk al…
Is TikTok actually worth it for wedding suppliers in 2026?
TikTok is only worth your time if you are targeting Gen Z couples who use the app as a primary search engine for aesthetic inspiration. For …
Signs your wedding business has a sales problem (my episode on Wedding Industry Insider)
I joined Eddie Babbage on the Wedding Industry Insider podcast (episode 201) to talk about the signs your wedding business has a sales probl…
Stop Copying Your Competitors' Pricing
Pricing your wedding services based on your local competitors is a fast track to burnout and zero profit. You must calculate your rates usin…
