The WedPro journal.
Long-form essays on the real mechanics of running a modern wedding business — strategy, pricing, sales and the systems behind them. Written by Katie Lyth.
How to create TikTok content that actually books weddings
To book weddings from TikTok, you must stop posting generic trends and start sharing expert advice that solves specific planning headaches. …
Three numbers that prove your wedding business is profitable
Tracking your turnover is a vanity project; you actually need to monitor your gross profit margin, enquiry conversion rate, and marketing co…
Why Flodesk is the secret to booking more wedding clients
Email marketing via Flodesk is the most effective way to nurture wedding enquiries because it bypasses social media algorithms and builds di…
Instagram Reels vs Static Posts: What Actually Converts?
Reels are best for reaching new couples who do not follow you yet, while static carousels and images are superior for converting followers i…
Stop treating your Flodesk list like a digital junk mail folder
Turning Flodesk subscribers into wedding bookings requires moving away from the generic monthly newsletter and towards a strategic sales seq…
How to convert your newsletter list into booked wedding dates
Turning newsletter subscribers into wedding bookings requires moving away from generic monthly updates and towards a highly specific, conver…
Stop wasting your time on coffee dates that never lead to wedding bookings
Turning coffee dates into referrals requires moving beyond the polite small talk that plagues the wedding industry. To get results, you must…
Scaling Your Wedding Business Will Kill Your Profit Unless You Stop Trying to Be Personal
Most wedding pros believe manual touches prove they care about their clients. In reality, manual admin is the specific ceiling preventing yo…
Stop Wasting Hours on TikTok: A 30-Day Sanity-First Test
TikTok only works for wedding suppliers if you stop treating it like a full-time content job and start using it as a high-speed search engin…
