Journal · Essays · Field notes
The WedPro journal.
Long-form essays on the real mechanics of running a modern wedding business — strategy, pricing, sales and the systems behind them. Written by Katie Lyth.
Promotion · 02 Jul 2026
Why you are being ignored by wedding venues and how to actually get on the list
Sending a generic PDF of your prices to a venue coordinator is the quickest way to end up in the bin. Here is how to actually build a relati…
Promotion · 01 Jul 2026
Why the pursuit of recommended supplier lists is actually killing your lead quality
Most wedding pros treat venue outreach like a job application, but this submissive approach is precisely why you are getting ignored. Learn …
Enquiries · 10 Jun 2026
How to get more wedding enquiries (without paying for ads)
To get more wedding enquiries, fix three things in this order: who you're for (positioning), where they actually look (search-led platforms …
Pricing · 03 Jun 2026
Wedding business pricing strategy: how to price so the numbers actually work
Wedding business pricing should start from the business you want, not the prices your competitors post. Work backwards: target income, susta…
